Research what Alt Tags and Title Tags are in HTML, and discuss how they improve SEO for your E-commerce website

(freepik.com, 2022)

Definition of Alt Tags

The alternate text for an image or other visual on a website is contained in the ALT tag. It is one of the fields that may be filled out in your HTML code and enables you to provide a description of the image or video if it is not adequately shown on screen (atinternet.com, 2019).

Definition of  Title Tags

A web page's title can be specified using the title tag, an HTML code tag. Both the search engine results pages and the title bar of the browser display this title (SERP).
Your website's title tags must be included and optimised because they are critical for organic ranking (SEO). In fact, together with the links, ALT attribute, hN tag, and meta description tags, it is one of the major SEO hot regions (backlinks and internal links).
This title tag's character count and pixel count are both constrained (512 pixels; approximately 55 characters) (atinternet.com, 2019).

Now, I will discuss how to enhance your search engine optimization. It's crucial to understand the various strategies to enhance your SEO because appearing higher in search results will help you attract more clients and increase your online revenue. Want to raise the position of your website in search results for terms and phrases associated with your brand?

Optimize your existing content
Structure content to aim for featured snippets
Create new content based on low-competition keywords
Get backlinks from authority sites
Optimize images
Track metrics with Google Analytics
Make sure your site is mobile-friendly
Optimize for on-page SEO factors
Decrease load times
Improve local SEO
Use internal linking (Lyons, 2022)

Reference

Free vector: Seo analytics concept illustration (2022) Freepik. Available at: https://www.freepik.com/free-vector/seo-analytics-concept-illustration_28772290.htm#query=seo%20optimization&position=24&from_view=keyword&track=ais (Accessed: February 15, 2023).

What is an alt tag? at internet definition (2019) AT Internet. Available at: https://www.atinternet.com/en/glossary/alt-tag/#:~:text=The%20ALT%20tag%20contains%20the,not%20properly%20displayed%20on%20screen. (Accessed: February 14, 2023). 

What is a title tag? at internet definition (2019) AT Internet. Available at: https://www.atinternet.com/en/glossary/title-tag/#:~:text=The%20title%20tag%20is%20an,of%20organic%20ranking%20(SEO). (Accessed: February 14, 2023).

Improve SEO: 11 steps to improve your rankings (no date) Semrush Blog. Available at: https://www.semrush.com/blog/improve-seo/ (Accessed: February 15, 2023).

https://prebuiltsites.com/how-to-optimize-image-seo-in-alt-text-and-title-text/

https://backlinko.com/improve-your-seo

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