Analyse the 2 E-commerce websites: including comparisons and features improvement

Both eBay and Amazon offer customers the chance to browse through available goods posted for sale or auction through each business's online storefront. Despite the fact that both eBay and Amazon have developed over time to satisfy the demands of modern consumers, there are still significant differences between the two businesses. The business strategies, pricing, seller services, and buyer ancillary services between Amazon and eBay vary.

Header Screenshots of Amazon and eBay

Header : A header is a graphic or typographic element that appears at the top of the website's main page and, ideally, each subsequent page as well. A website will become instantly recognizable and customers friendly. if it has a header, particularly if it incorporates your brand's colors and logo. Many headers are clickable too, taking users back to your homepage to serve as a central navigational aid.

In Amazon header, it has top central search bar, which is also available in eBay, has similar features. For example, logo left hand side, available facilities below the search bar , sign up and sign in right hand side in both website. Where eBay is more attractive than amazon in the colour combination of website. Moreover, both have incorporates brand's colors and logo and headers are clickable too, taking users back to homepage to serve as a central navigational aid.

Body Screenshots of Amazon and eBay

Body: Website body is a central area of a website that contains the most of highlighted products, original content, like a photo gallery, area where want to highlight or a feature article want people to allow and read. This section appears in a distinct format on each page.

  

As i saw in body screenshots of Amazon and eBay, both website contains highlighted products which is customized by on trends, offers and products on daily basis. In Amazon body, it has lots of product show which is complex to under, where eBay has simple and more users friendly body.

Footer Screenshots of Amazon and eBay

Footer: This is the horizontal bar at the bottom of a website. In most cases, it includes the small print, copyright notices, easy access links, and/or contact details.  Similar to the header, the footer is a important for website that allow the visitors about website information such as FAQs, return and exchange, shipping and handling , privacy policy,  careers, and brand name. 

In both eBay and Amazon website, every  thing is include for visitors or customers that indicate about the originality and policy of website. However, as i saw above image of both website, amazon contains much more information than eBay, which is excellent, but somewhere customers it could create difficult for customer. Furthermore, Amazon also promote their other band which is useful. In eBay, it is simple and friendly for user because it contains some of essential information only.