What is SEO and how is SEO used?

(freepik.com, 2022)

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as consequence, search engines rank them better.

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfils user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices.

People can use search engines to find what they're looking for online. Search engines are a typical place to start when you need information, whether you're researching a product, looking for a restaurant, or making travel arrangements. For business owners, they present a priceless chance to send targeted visitors to your website.

SEO is the process of positioning your website to appear higher on a search engine results page (SERP) so that you get more traffic. Typically, the goal is to appear on the first page of Google results for keywords that are important to your target market. Therefore, understanding the audience's wants and demands is just as important as knowing how to build your website technically for SEO purposes (mailchimp.com,2023). 

Reference

Free vector: Seo Analytics team concept illustration (2022) Freepik. Available at:

https://www.freepik.com/free-vector/seo-analytics-team-concept

illustration_25921169.htm#query=SEO&position=1&from_view=search&track=sph

(Accessed: January 25, 2023).

What is seo? basics of search engine optimization (2023) Mailchimp. Available at:

https://mailchimp.com/en-gb/marketing-glossary/seo/ (Accessed: January 25, 2023).