Essential features of an E-commerce website


(freepik.com, 2020)

Some essential features of an E-commerce website.

  1. User-friendly navigation
  2. Site search
  3. Footer navigation
  4. Product videos
  5. Product reviews
  6. Generous return policy
  7. FAQ for products
  8. FAQ for store
  9. Order tracking
  10. Email opt-in
  11. Push notifications
  12. Chatbots
  13. Coupon codes
  14. Product availability filters
  15. Mobile App
  16. Gift registries
  17. Multilingual support
  18. Loyalty program
  19. Carousels
  20. Local store information
  21. Personal data policy(Hines, 2022)

Reference

Free vector: Online shopping e-commerce flat icons set with smartphone tablet laptop basket credit card payment (2020) Freepik. Available at: https://www.freepik.com/free-vector/online-shopping-e-commerce-flat-icons-set-with-smartphone-tablet-laptop-basket-credit-card-payment_7497409.htm#query=ecommerce&position=4&from_view=search&track=sph (Accessed: January 17, 2023).

SEJ STAFF Kristi Hines June 9, 2022 ⋅ 12 min read S.E.J.S.T. (2022) 21 must-have features for Ecommerce sites, Search Engine Journal. Available at: https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/#close (Accessed: January 17, 2023).

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